We believe that everyone can contribute to conservation and therefore our vision is to empower ordinary people to protect nature. The key to conservation is not to do conservation, but to live conservation actively. By creating this kind of lifestyle, we fulfil our purpose of helping humans and nature to live together in harmony.
Many people hold the opinion that only specialists can be conservationists, while we believe that the biggest contributor to conservation is the many small actions by lots of ordinary people – small actions which will result in the preservation of our precious earth for generations to come. The foundation is a starting point, to empower you to live a conservation lifestyle for a better tomorrow.
Key focus areas of the Foundation:
- Wildlife conservation in the Klein Karoo
- Habitat conservation